INTRODUCING: The New 2012 Edition!
EXCLUSIVE NEWS!
How to make your customers
return again and again”
(...and NEVER go to the Competition)
“Start
enjoying the advantages of a workforce that lives and breathes to make your customers happy, to attract more
sales, maintain more business and gain market share ” guarantees Tschohl…
Saturday, February 04, 2012

“Founder
of Service Quality Institute, has been acclaimed by media such as
Time magazine as “the customer service guru” |
Dear
Colleague,
Teach
your entire workforce the art of Exceptional Service
with a
series of 12 brief but powerful training videos, so easy to use that
they do away with the need of hiring expensive external instructors.
With only one video per session, your employees will learn the values, techniques and attitudes to provide the legendary level of
service necessary to ensure that your customers come back to do business
with you again – and don’t switch to the competition.
The best thing is
that the videos are yours to keep, so you can use them again and
again (there is no limit) to train your present employees and all those that
you hire in the future.
Unlimited training on all
service secrets
These are 12 videos
in English, which are used in 20-minute training sessions using just the
videos, or of up to 60 minutes using the videos and the materials included
for participants, which include Power Point presentations and discussion
guides; when applied in sequence, the videos provide up to 1 whole year of continuous
education, efficient, entertaining and world-class. (More on this in a moment)
The sessions are
brief and powerful, there are no recurrent costs (you never have to pay again
to repeat the training) and can be successfully used in any
kind of organization, with immediate results and without a need for a high
budget or of abundant time.
A complete, easy-to-use system
It comes with a
free Facilitator’s Guide, which is downloaded from the private
section of our website www.yourservicefirst.com , with the secret password that will be
provided with your videos. It includes a Leader guide, 12 2-page discussion guides
and 12 interactive Power Point presentations, besides
unlimited technical support and free access to the private section for video library owners,
with a global forum on service.
This means:
Satisfied customers equal great
service, which is the key ingredient for your customers to always come back to do business with you.
"Take care of
training your employees and sales and profits will come afterwards" — I’ll show you how to
triple your profits with only a third of the time spent in training!
These are but a few of the hundreds of
things that you will be able to teach to your employees…
With the “Service First Video Library in English” you will learn:
The
5 principles for providing exceptional service — each one of these
means more professional, presentable, honest, loyal, respectful and happy
employees!
6
steps to calm down angry customers and to earn their loyalty
4
techniques to discover customers needs and expectations
9
infallible ‘tricks’ to provide great service by phone and in person
5
steps showing the correct use of empowerment and to super-satisfy customers
4
skills to skyrocket productivity through teamwork
6
rules to exceed customers expectations, each time and in every
contact
3
steps for solving simple problems…and complex ones
4
techniques for communicating quality by phone and voice-mail
7
rules for “acting with class” and projecting a high-quality
image of your organization
How
to act using common sense
How
to handle complaints with expertise to avoid loosing the customer
5
qualities for excellent at work
How
to translate problems and complaints into opportunities of earning
customer loyalty forever
How
to make sure that a customer never leaves unsatisfied
Hundreds of ways of increasing sales in an immediate and massive manner
How to acquire more customers in the cheapest possible way... with no cost!
How to permanently increase the average transactions of your
customers; sales over sales
What to do to make your customers buy more often
How to get your best customers to recommend other customers like them
How to make your customers see you as special, unique and
profitable
How to increase the perceived value of your product or service
How to earn real value among your clients and employees to reach the
best possible loyalty and results
and More than a dozen ways for selling more, to more people,
in less time, more frequently and with more profits
THE SECRETS OF "SERVICE FIRST ":
“The 12 Videos, the 12 Guides, the 12 Presentations, the
Facilitator’s Guide, and the Diplomas”
|
12 DVD
Videos:
Totally in
English, I include the Spanish version totally free of charge; the program
will allow you to choose between English and Spanish with just a click in
the main menu.
|
| |
As an alternative, if
you need to “see” before you buy,
click here
to see some
selected trailers of the 12 Service First DVDs, totally free and without the
need of filling out long forms.
Video 1: The key to customer satisfaction
The bases of exceptional service. The 5 "Service Comes First" principles. |
|
Video 2: Developing teamwork
Skills for the integration of customer-oriented teams. How to merge efforts with colleagues to offer customers better solutions and better experiences. |
|
Video 3: Managing complaints and angry customers
Skills to solve problems, take care of complaints and deal with angry customers. How to solve simple complaints immediately and how to handle complex problems. |
|
Video 4: The language of positive communication
Methods to generate positive interactions with customers and colleagues. Ideas to energize the work environment, to boost morale and to improve productivity. |
|
Video 5: Listen and ask actively
How to detect precisely what customers need and expect. Skills for interrogation, to listen with precision and to confirm that one has fully understood. |
|
Video 6: Exceed customers expectations
How to make an extra effort to be different from the competition. How to run the "extra mile" of service. How to do more than what people expect to make your service not only good, but extraordinary. |
|
Video 7: Service with added value
Keys to add value to service: how to go beyond the rules to offer the unexpected. How to use positive surprise elements to earn customer esteem and loyalty |
|
Video 8: Effective phone techniques
How to serve customers appropriately during phone, fax and voice mail contacts. The video tackles all the elements of communication: from facial expressions and body language to the pace, tone and volume of the voice. |
|
Video 9: The art of satisfying customers
Strategies to maintain customers and to make them return more than once. How to turn satisfied customers into advocates of your company. To attract new customers through free word-of-mouth advertising. |
|
Video 10: Getting service back
How to turn service problems and difficult situations into positive experiences that ensure us that customers will return. Techniques to save the relationship after a mistake was made or something came out wrong. |
|
Video 11: Empowerment
How to empower (grant decision power) all your personnel to place customers above internal rules and procedures. Guidelines to assume responsibility in the face of problems and to resolve unexpected problems immediately, using common sense. |
|
Video 12: Total Quality Service
Zero-defects service. Review of the essential ideas in the previous eleven videos. Techniques to do things well, always and from the first time. Tools for efficiently managing the service improvement process. |
|
|
|
12 Discussion Guides:
Two pages for each
video session, with open questions to stimulate group discussion and
participation, which can also serve as evaluation at the end of each
session.
Includes answer sheets. |
|
12 sets of PowerPoint®
presentations:
You will receive a set
of interactive presentations for each video, which summarize and reinforce
the main concepts of each subject. Use them either as additional study
material or to project them during sessions. You can add your organization
logo and personalize them as you wish. |
|
Facilitator’s Guide:
125 pages
of advice and a step-by-step guide to achieve the highest possible impact
with the video library sessions. |
|
Diplomas:
Digital art for the
diplomas to give to your graduates, which you can print, personalize and
hand over to your employees finishing the course. |
|
"We acquired the Service First Video Library in January, 2007, and since
then, we have trained all our personnel; we have seen the increase in
customer satisfaction and the improvement in work environment and
comradeship.
The program is very easy to present and very simple to understand
and apply in day to day situations for
all personnel.
Antonio, I’d like to thank you personally for having offered me this
tool, which has helped us understand the importance of customer service and has taught us how to apply this in the pest control business, in
this era of globalization where we compete for our customers not only with
local companies ".
Víctor Safie
General Manager
Truly Nolen http://www.trulynolen.com.sv
Tel: (503) 2239 7000
|
The Video Library is the most
suitable tool for …
- Training your entire work force
- Induction of new employees
- Workshops in small groups
- Individual or at-home study
- Sales team meetings
- Work breakfasts
- Motivation sessions
- Presentations and conferences
- Follow-up and complement for previous programs
- Providing education in Customer Service
- Training the customers
acquiring your products or services
|
This is what some of the customers who acquired the Service
First Video Library had to say…
 |
"The
Service First Video Library and John Tschohl’s philosophy were
the answer to our needs: there, we found the ideal programs
for our entertainment company".
-- Miguel Mier, Cinépolis – Ramírez Organization |
| |
"The
vast majority of participants in the conference showed their
enthusiasm for your message, investing in the Service First
Video Library. With that, they were able to carry home under
their arm, a complete service improvement system, not
only to offer their customers a better treatment, but to improve
their own lives "
-- Brian Argetsinger, ITEX Corporation |
| |
"I
needed a good customer service tool to facilitate training which can be easily taught. I
found that and more in Service First. I formed three 1-hour
groups on the first day. In the afternoon, you could walk around
the office and NOTICE a change. In a few weeks, our
Executive President also noticed that “something big” had
changed and was delighted with the return on his investment."
-- Danny
Szell, A-1 Freeman Relocation, Inc. |
| |
"Service
First is a well-designed program, easy to understand, which
adapts to any type of business. It is surprising
that its examples are frequently so close to what occurs every
day in our own organization."
-- Robert C. Clarck, Allen Storage & Moving Co. |
| |
"I want
to thank you for the Service First Video Library. We originally
used the videos for our monthly staff meetings. Now we use them
to train new employees in service skills. It is an
easy-to-use system, which allows us to train, each
and all of our employees economically; and it can be used again and again! Employees learn how to interact positively with
customers, so they feel good doing business with us "
-- Cheryl A. Dehmer, The Bank of Elk River |
| |
"As you
know, I was using the Service First Video Library in my previous
work in the private sector with fantastic results. Now that I
work in the public sector, I have implemented your program
again, with very positive results so far. It has been very
easy to adapt the concepts to focus them on serving the internal customer,
as a means for providing service of excellence to our external
customers, the
citizens of our community. My people have responded with
enthusiasm.
-- Mark
E. Anderson, Brooklyn Park Municipality |
| |
"A few
months ago we acquired the Service First Video Library as a
training tool for the more than 600 grocery stores that we
serve. Many of our
stores have organized programs to receive a new video every
month, covering a full year of emphasis on customer service.
The Video Library is an ideal tool to show and strengthen the
importance of service and for our employees to understand how to
keep customers in order to be competitive in the market ".
- Audrey
Cravatt, Affiliated Food Stores |
| |
"Just a
quick note to tell you how much we appreciate the Service First
videos that we acquired not long ago. Despite being on the
sales field for over 40 years, I have learned many important
points with these videos. Before showing them to my
employees, I watched the Video Library three times!"
- Keith
Kirt, Greener Pastures Development Corp. |
|
YOU, A Service First Certified Leader
 |
I WANT TO GIVE
YOU AN ADDITIONAL BENEFIT:
every person that completes the 12 sessions and send me his/her testimony
and the testimony of 3 graduates in your company will receive a Diploma signed by me — certifying him/her as a Service First Certified Leader.
Why is this important for you?
Because it confirms
that you really have the knowledge to be a Customer Service Consultant. This can be a profitable center of additional income — and it can
become a full-time profession, if that is what you want. |
And the Certification Diploma isn’t the only thing
that you are getting …
4 EXECUTIVE GIFTS valued at US$ 470.00!
Order the Service
First Video Library on DVD before December 31 and receive 4 spectacular executive
bonuses:
Free!
 |
Gift #1: Book “Loyal for Life”
Ideal for every executive and professional that needs to master the skill of service recovery and empowerment. Teaches you how to take an unhappy customer, from hell to heaven, in 60 seconds or less. When you or your organization screw up how do you save the customer from defecting and get them to believe that you are the greatest business in the world. (sells for $15.00) |
Free!

Management Seminar on DVD |
Gift #2: The
limited-edition management seminar
“Speaking with John
Tschohl” on video, full of technical strategic
ideas and upper-management tactics. Almost a full hour of
interviews and conferences on how to earn market participation
and a greater percentage of customers through providing
world-class service.
Although the video library is 100% oriented towards your work
force, your 2 executive bonuses (which combined form the Management Collection,
with a value of US$187.97), are for the exclusive use of your
management team. |

|
Free!
Gift #3: Video-Seminar on DVD, live with John Tschohl, “How to transform the service culture
in your organization into a multimillion-dollar success?”
2 hours of brainstorming and strategies to crush your
competition, Power Point DVD presentation in English and
Spanish, sells for $247), for the exclusive use of management
teams.
Totally in English, includes the Spanish version. |
Fine, what is the investment?
I offer you 3
alternatives for acquiring the video library. One has no cost, the second
one is in 9 easy installments, and the third one is a single payment at a
very special price:
Choose either one,
whichever is most convenient for you and don’t worry, the three alternatives
are 100% guaranteed, a simple “Total satisfaction or your money back”
(More on this in a minute)

FREE
full video download
|
1) Download a full video for FREE, to “see” before you buy.
Each
single video sells for US$ 197 plus shipping, but this time, it
is my gift for you if you’re interested in my program. It has
the full contents of the first of 12 DVDs in the Service First
series, which you can download from the web right away,
instantaneously and without spending a penny. You just need to
request it here.
|

9 easy monthly installments of only US$199 |
2) Or, even better, use the COMPLETE video library, risk and
commitment-free, for a “field evaluation”, training your whole
sales force. And if after the training you’re not absolutely
satisfied with the results, return it for a full refund.
No “buts” or conditions.
Even
more, obtain Service First in 9 easy monthly installments of US$199 - without extra
charges or interest. I will ship it to you complete, after you
pay your first installment. You don’t like it, pay NO more!
Service
Quality Institute pre-approved your credit, no forms to fill or
paperwork. Order here, now!
(Come on,
you know that customer loyalty amounts to THOUSANDS of times the
small monthly installment of US$199, click here once and for all
|

One payment at a special price of only US$1,497 |
3) As an alternative, if instead of using our financing you prefer
to make one single payment, I’ll allow you to pay a special
price of only US$1,497 – a savings of US$324.00 on the regular cost.
Remember that you must purchase before December 31! Order here.
|
Your DOUBLE Refund Guarantee for
your ENTIRE Investment
No “buts”, No
Conditions: Satisfaction Guaranteed or Your Money Back
If by any reason (at your sole discretion) you’re not totally delighted with
the results after having trained your whole work force with the video
library for 90 days, simply return it to receive a quick and friendly refund. Even if you decide to
return it, your 3 gifts (what is known as the Management Collection) are
yours to keep, free of charge and with our best wishes.
Lifetime
guarantee for damages in the Videos
If one of your
videos gets damaged for any
reason or cause, at any moment in its useful life
(regardless if it gets stuck in the VCR, if coffee is spilled over it, or if
it wears down due to heavy use), we will replace it for free with a new one,
you don’t pay shipping and handling charges.
And my guarantee even comes with
Totally Free Shipping…
FREE Home Delivery in any country
in Latin America or Europe
Your order will be
delivered at home by courier service (Fedex o UPS), at your office door, in
any country of the American continent or Europe, including:
CENTRAL AMERICA |
NORTH AMERICA |
SOUTH AMERICA |
CARIBBEAN |
CARIBBEAN |
EUROPEAN UNION |
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama |
Canada
United States
Greenland
Mexico |
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
French Guiana
Guyana
Falkland Is. Paraguay
Peru
Surinam
Uruguay
Venezuela |
Netherlands Antilles
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermudas
Cuba
Dominica
Grenada
Guadeloupe
Haiti
Cayman Is. |
Virgin Is.
Jamaica
Martinique
Puerto Rico
Dominican Republic
St. Kitts -Nevis
St. Vincent & Grenadines
St. Lucia |
Germany
Austria
Belgium
Denmark
Spain
Finland
France
Greece
Holland
Ireland
Italy
Luxembourg
Portugal
United Kingdom
Sweden |
Order right now and the shipping expenses of US$69 are on me (limited
time offer, valid until December 31).
Delivery schedule:
Normally, your
order is shipped within the next 24 hours and your product usually
arrives within 7 working days.
So, what will it be for you?
Come on...Start enjoying the advantages of a
work force which lives and breathes to make your customers happy, to attract more sales, keep more business and take market share away
from your competition...
If
you have ever thought about having your own Service First Video Library, the
moment to make a decision is today. Our expected
anniversary sale allows you to purchase the program at a fraction of its
price, only US$1,497 + vat, $324 less than the regular price. But don’t wait for this offer
to return. This is valid only if you order before December 31. Not a single day more. To avoid
disappointments, reply now.
Wishing you all the
best and hoping to be of service to you very soon, I remain, your friend :)

John
Tschohl
Founder and President
Service Quality Institute
www.yourservicefirst.com
P.S.: The videos are in English (a Spanish version is included free of charge)
and they come in DVD format. You can pay in 9 easy monthly installments of only US$199 each, or save US$294 by making a single payment of only US$1,497.
P.P.S.: In
recognition for having read this far (and as a reward for your service
commitment towards your customers), I wish to offer you one of my books free
of charge. COMPLETE – no tricks. Its name is “Service in the Digital Era:
The Key to e-Commerce”.
Download it free of charge from this page
P.P.P.S.: If you
considered this article interesting and want to receive my Free Bulletin "Customer Service Strategy" periodically, subscribe here for free.
P.P.P.P.S.: And,
don’t be left without my Free Anniversary Gift; if you order your
Service First Video Library today, I’ll send you free of cost, the DVD of the last John Tschohl’s live conference, How to transform the
service culture in your organization into multi-million dollar success? Almost 2 hours long, totally dubbed into English, order now.
Please click here to reserve your video library now
before the video library super-offer ends …
FREE: Trailers of the 12
videos
As an alternative, if
you need to “see” before you buy, click here to see some
selected trailers of the 12 Service First DVDs, totally free and without the
need of filling out long forms.
As an alternative, if
you need to “see” before you buy, click here to see some
selected trailers of the 12 Service First DVDs, totally free and without the
need of filling out long forms.
| |
Video 1: The key to customer satisfaction
The bases of exceptional service. The 5 "Service Comes First" principles. |
|
| |
Video 2: Developing teamwork
Skills for the integration of customer-oriented teams. How to merge efforts with colleagues to offer customers better solutions and better experiences. |
|
| |
Video 3: Managing complaints and angry customers
Skills to solve problems, take care of complaints and deal with angry customers. How to solve simple complaints immediately and how to handle complex problems. |
|
| |
Video 4: The language of positive communication
Methods to generate positive interactions with customers and colleagues. Ideas to energize the work environment, to boost morale and to improve productivity. |
|
| |
Video 5: Listen and ask actively
How to detect precisely what customers need and expect. Skills for interrogation, to listen with precision and to confirm that one has fully understood. |
|
| |
Video 6: Exceed customers expectations
How to make an extra effort to be different from the competition. How to run the "extra mile" of service. How to do more than what people expect to make your service not only good, but extraordinary. |
|
| |
Video 7: Service with added value
Keys to add value to service: how to go beyond the rules to offer the unexpected. How to use positive surprise elements to earn customer esteem and loyalty |
|
| |
Video 8: Effective phone techniques
How to serve customers appropriately during phone, fax and voice mail contacts. The video tackles all the elements of communication: from facial expressions and body language to the pace, tone and volume of the voice. |
|
| |
Video 9: The art of satisfying customers
Strategies to maintain customers and to make them return more than once. How to turn satisfied customers into advocates of your company. To attract new customers through free word-of-mouth advertising. |
|
| |
Video 10: Getting service back
How to turn service problems and difficult situations into positive experiences that ensure us that customers will return. Techniques to save the relationship after a mistake was made or something came out wrong. |
|
| |
Video 11: Empowerment
How to empower (grant decision power) all your personnel to place customers above internal rules and procedures. Guidelines to assume responsibility in the face of problems and to resolve unexpected problems immediately, using common sense. |
|
| |
Video 12: Total Quality Service
Zero-defects service. Review of the essential ideas in the previous eleven videos. Techniques to do things well, always and from the first time. Tools for efficiently managing the service improvement process. |
|
NEW! Give a subscription to Customer Service Strategy as a present and I will
send you a new idea about how to thrive in the current economic situation.
Simply click here to receive your gift...
=====================================================
The
following is *the only way* of subscribing again:
Click on the following link to subscribe
with your new e-mail address:
http://www.servicefirstvideo.com/subscription
Tel. (503) 2252-3405/06 info@yourservicefirst.com
=====================================================